Increase Employee Satisfaction to Decrease Turnover

business advice grow your roofing business Aug 05, 2023
Working on Roof

At The Roofing Academy, our goal is to provide comprehensive support for roofing business owners at every stage of their business journey. Whether you are just starting out or have years of experience, our programs are tailored to meet the specific needs of roofing business owners and empower them to succeed.

Employee satisfaction is a frequent topic of inquiry among our experienced roofers. They seek guidance on the impact of employee turnover and ways to enhance employee retention. If you find yourself facing this challenge, our dedicated team is ready to assist you. Continue reading to explore further details!


What is employee satisfaction and why does it matter?

Employee satisfaction is a measure of how content a worker is with their job. It examines factors such as whether or not an employee enjoys the different facets of their job, the nature of their work, their work environment, and the supervision they receive. 

We could spend days talking about why employee satisfaction matters, but for the purposes of our discussion today, we will focus on turnover. When employees are dissatisfied with one or more aspects of their job, they are more likely to leave than when they are satisfied with the various components of their job.

This sounds reasonable, of course. If you are not happy with something, it doesn’t make sense that you would stick around for very long! If your roofing company is struggling with a high rate of employee turnover, it could very well be that your employees are dissatisfied with their jobs, work environment, or leadership. 


Tips for Increasing Employee Satisfaction to Decrease Turnover

Increasing employee satisfaction often needs to be examined on an individual level. If your roofing company is experiencing high churn, it is recommended that you sit down with your employees to really get a good look at why they are leaving and where you can improve. There are, however, a few common things you can consider implementing, including:


1. Career Development Opportunities

A lack of upward mobility and career development is one of the biggest reasons that people leave a company. They might enjoy their job and like their manager, but if they don’t feel like they are being challenged and growing in their careers, they are going to leave. Provide career development opportunities for your roofing team to encourage them to stay and grow with you, rather than taking their talent elsewhere.

2. Say Thank You

Roofing can often be a thankless job. Your team works long hours, in dangerous situations, and in all types of weather, and it is likely rare that they get a real thank you. Establishing recognition programs to thank your employees for a job well done goes a long way in making them feel like the valued and respected members of your team that they are.

3. Encourage Employees to Share Feedback

Fostering an environment where employees feel comfortable sharing feedback and have the opportunity to do so anonymously when necessary goes a long way in increasing employee satisfaction. When you encourage your employees to share feedback (and actually listen to said feedback), they feel like you really care about them and everyone wants to feel cared for!

4. Communication is Key 

Think back to jobs you’ve held over the years, were you ever in a situation where you could tell leadership was withholding information or even flat-out lying? How did that make you feel? Probably not very good! As much as is possible, it is important that you are as honest and as transparent with your employees as you can be. Open and honest communication is key to a healthy work environment and makes your employees feel secure in their roles. 

5. Foster a Healthy Company Culture

As the leader of your roofing company, you set the tone for the entire organization. Are you a cutthroat leader who encourages employees to behave badly to get ahead or win a project? If so, that attitude is absolutely trickling down to your team internally! Foster a healthy, happy company culture that encourages collaboration and cooperation to make your employees feel included and valued.

When it comes to employee satisfaction, there is no one size fits all approach. Every company is different and every employee is different. To create a work environment that your employees enjoy and want to stick around for, ask them what they need to succeed! 

To continue the conversation, join the Roofing Academy today!

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