A homeowner finds your roofing company online, reads about your services, and sends an inspection request.

What happens next?

Does someone respond? Is the inquiry assigned to the right person? Does the homeowner understand the next step? Can you see whether that opportunity becomes a signed job?

Those questions belong in every conversation about marketing—including the conversation about AI search for roofing companies.

As a roofing owner, you may be hearing terms such as SEO, AEO, and GEO from agencies, software providers, and industry conversations. Before deciding what deserves your attention or budget, you need to understand how the proposed work connects to your business.

You can make informed marketing decisions without becoming a search specialist. Your role is to establish priorities, ask useful questions, and build a team that can follow through when a potential customer reaches out.

Let’s look at AI search from that owner’s perspective.

Why AI Search for Roofing Companies Belongs in the Business Conversation

Imagine a homeowner using an AI tool to explore roofing options before contacting a contractor.

They might ask what a replacement involves, how to compare estimates, or what questions to ask during an inspection. By the time they reach your team, they may already have expectations about the work.

Consider what your sales process does with those expectations.

Does your representative ask what the homeowner has researched? Do they explain where a general answer may differ from the conditions on that specific roof? Can they support a recommendation with inspection findings?

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Member Spotlight

This month, we’re proud to spotlight Edwin Hochstetler and the team at Kickapoo Roofing for reaching an important milestone in what has already become a record year for the company.

Kickapoo Roofing surpassed its core sales goal with an entire quarter still remaining and has already moved beyond its previous best year. The team has also stepped into its largest commercial opportunity to date, helping create new possibilities for continued growth heading into 2027

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What stands out most, though, isn’t simply the growth—it’s how Edwin has approached it.

As the company continues to expand, Edwin has stayed focused on building the right team, strengthening financial and operational disciplines, and creating systems that allow the business to become less dependent on him personally.

One of the strongest signs of that progress is something Edwin recently recognized himself: Kickapoo Roofing has become the kind of company that good people actively want to work for.

That kind of progress doesn’t happen overnight. It reflects years of intentional leadership, stronger systems, better processes, and continued investment in the people behind the business.

We’re excited to recognize Edwin and the entire Kickapoo Roofing team for everything they’ve accomplished this year. The milestones are worth celebrating, but even more important is the stronger company being built behind them.

Announcement

We’re excited to announce that The Roofing Academy and NXTLVL Solutions are joining forces to better serve roofing contractors at every stage of their business.

This partnership brings together TRA’s expertise in business growth, coaching, leadership, and training with NXTLVL’s expertise in CRM, systems, technology, automation, and implementation.

By combining our strengths, we’re creating new opportunities to provide roofing contractors with the support they need to build stronger, more sustainable, and scalable businesses.

There’s a lot more to come, and we’re excited to share what’s next.

Work With The Academy

Explore how The Roofing Academy supports contractors through coaching, systems, and proven processes designed for real growth.

Growing a successful roofing company isn’t about working harder—it’s about building the right systems.

The BUILD Program was created for roofing contractors who are ready to move beyond trial and error and build a business with structure, consistency, and long-term growth in mind.

For just $397 per month, you’ll gain access to the guidance, coaching, and proven business framework trusted by roofing contractors across the country. Whether you’re looking to improve operations, become a stronger leader, increase profitability, or build a company that can grow without depending on you every day, the BUILD Program provides the roadmap to get there.

If you’re serious about creating a roofing business that’s profitable, scalable, and built to last, there’s no better time to start.

Your next level starts with the right foundation. Join the BUILD Program today for just $397/month.

Join The BUILD Program

Strong financial systems are the foundation of a profitable roofing company.

With 1-on-1 support from Jenn Allen, you’ll get expert guidance on organizing your books, aligning job costing, and building a financial system you can trust. With a background in public accounting and years in the roofing industry, Jenn helps contractors create clarity around their numbers so they can make better decisions with confidence.

If your financials feel unclear or inconsistent, this is where you start building accuracy, visibility, and control.

Book A Call

The Start Build Grow Show

Something BIG Is Coming to the Roofing Industry

In this special episode, I sit down with Ronnie Smith, founder of NXTLVL Solutions and the new CEO of The Roofing Academy, to share the story behind our decision to bring our two companies together—and why this partnership has been more than a decade in the making.

Years ago, Ronnie was one of the first coaches I brought into my roofing company to help us improve our systems and processes. What started as a mentor-and-student relationship eventually became a friendship, a shared mission, and now a business partnership focused on helping roofing contractors build stronger, more sustainable companies.

We talk about Ronnie’s nearly two decades of experience in consulting, systems, technology, and business growth, including the lessons he’s learned helping contractors scale through better people, processes, communication, and accountability.

We also break down what this new chapter means for The Roofing Academy and NXTLVL Solutions, why our teams and strengths complement each other, and our shared vision for helping roofing contractors build businesses that create freedom instead of becoming another job.

If you’re a roofing contractor looking to scale your company, strengthen your systems, develop your team, and build a business that can operate without depending on you every day, this episode gives

Watch the Full Video 

The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries. 

Do you have a story worth sharing? Or know someone whose journey could inspire others?

📩 Send us an email at [email protected]

We’re always looking for passionate leaders and innovative thinkers to join us on the show!

Recommended Podcast: From The Ground Up Show

Randy Brothers has appeared on From The Ground Up Show, and host Erick
Loden has joined Randy on Start Build Grow.

Erick acquired his family’s commercial roofing company, grew annual
revenue more than eightfold and operating profit approximately
fifteenfold, and completed an internal sale at 37. He brings that real
operator’s perspective to long-form conversations with entrepreneurs,
tradespeople, veterans, and unconventional leaders.

The show goes beyond the polished success story to examine the
decisions, setbacks, and hard lessons behind what people have built.
If you enjoy Start Build Grow, we recommend giving From The Ground Up
Show a listen.

Listen to From The Ground Up Show

This Months Social Spotlight

This Months Reminder

Success is often treated like something we need to chase more revenue, more customers, a bigger team, or the next milestone. But lasting success usually starts somewhere else: becoming more valuable.

As business owners and leaders, our greatest opportunity for growth is in our ability to solve better problems, develop stronger people, improve our systems, and serve our customers at a higher level.

When you consistently create value, growth becomes a byproduct of who you’re becoming and what your business is capable of delivering.

This month, instead of asking, “How can I become more successful?” consider asking:

“How can I become more valuable to my team, my customers, and the people I serve?”

Keep learning. Keep improving. Keep serving.

Become more valuable, and give success a reason to follow.

If You Don’t Track These 3 Numbers, Your Roofing Business Is At Risk

If you want to run a profitable roofing company—not just work in chaos—you need to know the three numbers that determine whether your business grows or collapses. In this video, I break down the exact financial metrics every roofing contractor must track monthly: gross profit, overhead, and net profit. These three roofing business numbers tell the real story of your company’s health, efficiency, and long-term scalability.

As a roofing business coach at The Roofing Academy, I’ve worked with thousands of contractors who were stuck because they were focused on the wrong things—like revenue, leads, or “staying busy.” But busy doesn’t equal profitable. Your roofing profit margins, job efficiency, and overhead percentage are what drive sustainable growth, and when you understand them, you can make smarter decisions, increase margins, and create a predictable, scalable business. 

Watch the Full Video 

Construction Hiring Remains a Challenge. Here’s Why Roofing Owners Should Pay Attention.

A quieter construction market does not automatically make experienced workers easier to find.

A September construction workforce update highlights continued hiring difficulties despite softer demand in parts of the industry. Data-center projects are contributing to competition for workers, while staffing shortages continue to affect project schedules.

The findings cover construction broadly, but they raise a practical question for roofing owners:

Will your team be ready when the next wave of work arrives?

Slower Demand Does Not Guarantee Available Workers

Different construction markets move at different speeds.

Fewer projects in one segment do not necessarily create qualified applicants for another. Local conditions, experience, and the skills required still matter.

Stay Updated

Industry Events

1. Limitless Roofing Summit 2026

Date: October 14–15, 2026
Location: Circle R Ranch — Flower Mound, TX
Time: Two-day owner-only summit (schedule to be released closer to event date)

The Limitless Roofing Summit 2026 is an owner-only event designed for roofing company leaders who want real-world strategies, stronger relationships, and practical business growth—not theory or surface-level presentations.

Built on a “collaboration over competition” mindset, the summit brings together roofing company owners and select industry partners for two days of structured conversation, peer-to-peer learning, and implementation-focused discussions.

Unlike traditional conferences, this event is centered around participation and real dialogue. Attendees will engage directly with other operators who are actively running and scaling roofing companies, creating an environment focused on shared experience and practical problem-solving.

Key themes of the summit include leadership development, operational improvement, sales performance, and scalable business systems that support long-term growth.

Attendees can expect:

• Owner-only conversations with roofing company leaders
• Honest discussions around real business challenges and solutions
• Partner resources designed to support execution and growth
• A collaborative environment built for implementation

If you’re focused on building a stronger, more scalable roofing business through better systems, leadership, and relationships, this is an event designed for you.

2. Win The Storm 2026