As a roofing business owner, you know that leads are only as good as your ability to convert them. Without a repeatable, structured sales process in place, you're leaving money on the table ā€” and risking inconsistent results that stall your growth.
Whether you're the one running appointments or you're building out a sales team, this post breaks down a proven sales process from lead intake to follow-up that you can implement and scale. Let's dive in.
Step 1: Lead Intake ā€” Speed & Professionalism Matter
First impressions happen fast. Whether a lead comes from your website, a referral, a Facebook ad, or a Google search, your response time sets the tone.
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Use a CRM to capture leads and assign them to your sales reps instantly.
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Respond within 5 minutes ā€” studies show response time directly impacts close rates.
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Have a scripted intake process to gather important info (address, roofing needs, timeline, insurance status, etc.).
Member Spotlight
This Month, we're proud to spotlight Brian Zimmerman of Verity Roofing! Brian has been putting in the work- showing up, staying consistent, and applying the systems that drive real growth. His commitment to building a strong foundation for his business is exactly what The Roofing Academy stands for. We're excited to see what's next for him!
The Academy's Spotlight
Dive into the best insights from The Start Build Grow Show and explore expert tips, industry knowledge, and educational content to fuel your growth. Stay inspired and informed every month!
Female POWERHOUSE Shares Tips For Succeeding In Construction Industry
In this inspiring episode, I sat down with Pat Miller, the resilient leader behind Blue Diamond Construction, who has navigated over 30 years in the male-dominated construction industry. After the sudden loss of her husband, Pat stepped in to run the family business and has since proven that strength and perseverance can overcome even the toughest challenges.
Pat opens up about her journey of stepping into a leadership role unexpectedly, the hurdles of being a woman in construction, and the importance of adaptability in an ever-changing industry. She also discusses her book, Kicking Karmaā€™s Ass: Unbelievable Stories of Strength, Resilience and Perseverance, All Told with a Twist of Humor, where she combines life lessons with humor to inspire others facing adversity.
Join us for a conversation that highlights the power of resilience and the importance of perseverance in both life and business.
How I Built a Roofing Brand That Stands Out in a Crowded Market!
In this monthā€™s featured video, Iā€™m sharing the exact strategies I used to build a roofing brand that rises above the noise in a crowded market. From consistent branding across all platforms to delivering a customer experience that speaks louder than any logoā€”these are the foundational pieces that helped me grow a lasting, trusted name in roofing.
Watch the full video to learn how to set your brand apart and create long-term impact.
Industry Events
1. How to Build a $10 Million Roofing Company
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Date: May 7, 2025
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Time: 2:00 PM MST
- Price: Free Webinar
Join us on May 7 at 2 PM MST for the Limitless Roofing Group Webinar, hosted by The Roofing Academy, featuring our very own Randy Brothers. In this free session, Randy will break down the 5 pillars that helped him grow his business beyond the $10 million milestoneā€”and how you can apply them to your own company.
Register now and take the first step toward building a sustainable, thriving roofing business.
2. Florida Roofing and Sheet Metal Expo
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Dates: June 4-6, 2025
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Location: Kissimmee, FL
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Pricing: Starting at $295
The 2025 Florida Roofing and Sheet Metal Expo, held June 4-6 in Kissimmee, FL, is an essential event for roofing and sheet metal professionals in the Southeast. As Floridaā€™s largest roofing expo, this event provides access to the latest roofing products, materials, and innovations tailored to the regionā€™s unique needs. Attendees can participate in educational sessions focused on hurricane-resistant materials, energy efficiency, and industry regulations while networking with suppliers, contractors, and industry leaders.
Whether you want to expand your expertise or connect with local professionals, this expo is a valuable opportunity to grow your roofing business in Florida.
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Dates: June 11-12, 2025
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Location: NRG Park Center (Hall D), Houston, TX
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Pricing: Free for industry professionals
The 2025 Houston Build Expo returns June 11ā€“12 at NRG Park Center (Hall D), offering builders, remodelers, and developers a chance to connect with top vendors, discover new products, and stay ahead of industry trends. As a free trade show for construction professionals, attendees gain access to keynote presentations, hands-on product demonstrations, and educational workshops without any cost.
This event is ideal for those looking to evaluate the latest in building materials, control technology, and construction tools, while networking with peers and competitors alike. Whether youā€™re exploring new solutions or expanding your professional connections, the Houston Build Expo is a smart investment in your business growth.
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