One of the biggest challenges in growing a roofing business isn’t finding leads — it’s finding the right people to fulfill the work.
Hiring quality talent, building a reliable team, and keeping your best workers around for the long haul can feel like a constant uphill battle. From installers and office admins to project managers and sales reps, roofing business owners often struggle with high turnover, poor onboarding, and lack of accountability.
So how do you build a company that attracts great people and keeps them?
Here’s a breakdown of how to hire, train, and retain top talent in every role — and build a culture that people want to be part of.
1. Hire for Character, Train for Skill
It’s easy to get caught up in experience, but in the roofing industry, the best hires often come down to work ethic, reliability, and attitude (Character).
What Characteristics to Look for:
- A strong work ethic and willingness to learn
- Respectful communication skills
- Team player mentality
- Coachability and accountability
Hiring Best Practices:
- Write clear, honest job descriptions (don’t oversell the role)
- Use screening questions or assessments before the interview
- Always conduct in-person or video interviews — body language matters
- Ask scenario-based questions to see how they think
Pro tip: Don’t wait until you’re desperate to hire. Build a talent bench so you’re not hiring from a place of urgency.
Member Spotlight
This month, we’re proud to spotlight Jake & Phil of Ideal Roofing & Solar! These two have been taking serious strides—streamlining their systems, refining their SOPs, and improving their production process across the board. Their commitment to growth and operational excellence is exactly what we’re all about here at The Roofing Academy. Jake & Phil, we’re excited to watch your business continue to rise!
The Academy's Spotlight
Dive into the best insights from The Start Build Grow Show and explore expert tips, industry knowledge, and educational content to fuel your growth. Stay inspired and informed every month!
Pass the Torch: How to Plan Your Business Exit Like a Pro
In this episode, I sat down with Gregg Schonhorn, a Columbia-certified coach and expert in coaching and succession planning, to discuss one of the most pivotal challenges home service business owners face: planning for a successful exit. With years of experience guiding business owners through the emotional and practical hurdles of succession, Gregg offers in-depth strategies for a smooth transition.
Having dedicated the past four years to helping home service business owners thrive, Gregg shares his insights on how to plan and execute a business exit strategy. From emotional considerations to the necessary steps to ensure a smooth handover, his guidance is crucial for anyone thinking about transitioning their business, whether it’s to a family member, partner, or external buyer.
In this episode, you’ll learn actionable steps for preparing your business for succession, ensuring its long-term success after you leave, and minimizing the stress of this major decision. Whether you’re planning to exit in the near future or just want to understand the process better, Gregg’s expert advice will empower you to navigate this journey with confidence.
Tune in for a conversation about effective business planning, smart leadership, and preparing your business for a successful future beyond your involvement.
The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries.
Do you have a story worth sharing? Or know someone whose journey could inspire others?
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We’re always looking for passionate leaders and innovative thinkers to join us on the show!
The Power of Networking in Roofing: Why It’s a Game Changer
Networking has played a massive role in my success in the roofing industry—and it can do the same for you. Early on, I joined local networking groups that helped me connect with business owners, learn how to provide value, and ultimately grow my company. Over the years, attending industry conferences and building relationships has led to countless opportunities.
If you’re serious about growing your roofing business, networking isn’t optional—it’s essential. In this episode, I break down how to network effectively, the mindset you need, and why givers gain.
Industry Events
1. Florida Roofing and Sheet Metal Expo
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Dates: June 4-6, 2025
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Location: Kissimmee, FL
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Pricing: Starting at $295
The 2025 Florida Roofing and Sheet Metal Expo, held June 4-6 in Kissimmee, FL, is an essential event for roofing and sheet metal professionals in the Southeast. As Florida’s largest roofing expo, this event provides access to the latest roofing products, materials, and innovations tailored to the region’s unique needs. Attendees can participate in educational sessions focused on hurricane-resistant materials, energy efficiency, and industry regulations while networking with suppliers, contractors, and industry leaders.
Whether you want to expand your expertise or connect with local professionals, this expo is a valuable opportunity to grow your roofing business in Florida.
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Dates: June 11-12, 2025
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Location: NRG Park Center (Hall D), Houston, TX
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Pricing: Free for industry professionals
The 2025 Houston Build Expo returns June 11–12 at NRG Park Center (Hall D), offering builders, remodelers, and developers a chance to connect with top vendors, discover new products, and stay ahead of industry trends. As a free trade show for construction professionals, attendees gain access to keynote presentations, hands-on product demonstrations, and educational workshops without any cost.
This event is ideal for those looking to evaluate the latest in building materials, control technology, and construction tools, while networking with peers and competitors alike. Whether you’re exploring new solutions or expanding your professional connections, the Houston Build Expo is a smart investment in your business growth.
3. Win the Storm Conference 2025
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Dates: August 20-22, 2025
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Location: Houston, TX, United States
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Pricing: Starting at $900
Looking to take your storm restoration business to the next level? The Win the Storm Conference 2025 is coming to Houston this August for three packed days of high-level training, expert insights, and next-level networking. This event brings together some of the top minds and vendors in the roofing and storm restoration industry.
Expect impactful sessions led by industry leaders, hands-on business strategies, and endless opportunities to connect with fellow contractors and pros in the storm restoration space. If you’re serious about growing your company and staying ahead of the curve, this is the place to be.
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Dates: October 15, 2025
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Location: Circle R Ranch, Flower Mound, TX
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Pricing: Starting at $99
Back for its third year, the Limitless Roofing Summit returns this October—this time at the scenic Circle R Ranch in Flower Mound, Texas.
This exclusive one-day gathering is designed specifically for roofing business owners looking to sharpen their strategies, elevate operations, and connect with top industry professionals. Attendees will gain valuable knowledge from leading experts, take part in owner-to-owner conversations, and access special offers from trusted partners.
With limited spots available, this is a can’t-miss opportunity to grow your business and level up your leadership.
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