Why Numbers Matter More Than You Think
Most roofing contractors start with a hammer, a truck, and a dream — not a spreadsheet. But the truth is, numbers tell the story of your business.
Without tracking your data, you’re guessing instead of growing.
At The Roofing Academy, we work with hundreds of contractors who realize that once they understand their numbers — sales, job costs, margins, and overhead — everything else becomes clear.
Profit isn’t luck… it’s math.
The 3 Numbers That Define Growth
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Revenue per Job – Know what each project brings in and which types of jobs yield the highest margin.
- Gross Profit Margin – The difference between your revenue and direct costs. A healthy roofing business should aim for 35–45%.
Member Spotlight
This month, we’re spotlighting Mike Donovan of Donovan Roofing — a true example of what it means to lead with heart and vision.
Under Mike’s leadership, Donovan Roofing has seen incredible growth, fueled by a strong company culture, family values, and a relentless commitment to excellence.
Mike’s not just building a roofing company — he’s building a legacy.
We’re proud to recognize your progress, Mike. Your dedication and determination continue to inspire everyone in The Roofing Academy community.
Announcements
Get more out of JobNimbus
Make JobNimbus work harder for you. In this free 1-hour audit, our experts will assess your account setup, workflows, and usage to ensure you're getting the full value of the systems. You'll walk away with clear, customized recommendations to save time, boost productivity, and scale with confidence.
Do You Have What It Takes To Join the Best Contractors in the Nation?
If you're a contractor who stands behind your work and values doing business the right way, this is your opportunity to join a network that stands behind you.
Build your credibility. Earn Homeowners trust. Grow your reputation with a company that truly has your back.
The Academy's Spotlight
Are you ready for what's coming in the Roofing Industry?
In this episode, I sit down with John Senac, roofing coach, trainer, and co-founder of Name That Shingle, a company dedicated to helping contractors properly identify and report asphalt products. John’s journey from being a $3M-a-year producer to becoming one of the industry’s leading trainers has given him unique insight into the shifts shaping the roofing business today.
We dive into the challenges roofing contractors face as insurance carriers change their processes, raise deductibles, and limit claim approvals—forcing companies to rethink how they operate. John shares why the industry is moving away from depending solely on storm restoration and why retail roofing, systems, and intentional growth strategies are becoming essential for the future.
John breaks down why building the right processes is critical, how contractors can future-proof their businesses through retail-focused models, and the importance of mastering product identification to properly manage claim scopes. He also shares leadership lessons on humility, time management, and opportunity cost that every business owner needs to hear.
If you’re a roofing contractor or home service business owner looking to adapt to industry changes, build sustainable systems, and create long-term success, this episode offers valuable insights and actionable strategies you can start applying today.
The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries.
Do you have a story worth sharing? Or know someone whose journey could inspire others?
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We’re always looking for passionate leaders and innovative thinkers to join us on the show!
How to Systemize Your Roofing Sales Process
Most roofing companies don’t lose leads because of bad marketing—they lose them because of poor tracking. When calls, texts, and website forms get scattered across sticky notes, spreadsheets, and inboxes, opportunities slip through the cracks.
Learn how to build a systemized lead tracking process that ensures no lead ever gets forgotten. From capturing every lead in one CRM to assigning clear ownership and automating follow-ups, you’ll tighten your process and turn more leads into paying customers.
By systemizing lead tracking, your roofing company can stop wasting opportunities, improve communication, and create a predictable sales pipeline. With the right system in place, you’ll not only close more deals—you’ll scale faster and with more confidence.
Industry Events
1. 2026 Profit Playbook: Strategic Planning To Scale Your Roofing Company
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Date: December 9, 2025
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Time: 2:00 PM MST
Running a roofing company without a clear plan is like sending your crew on a roof without a harness.
This webinar will show you how to create a solid plan for your business. You’ll gain a clear picture of what your financial, operational, and leadership systems need to include so your company is positioned for profitable, scalable growth in 2026!
Don’t wait—register now to secure your spot and start planning your most profitable year yet!
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Dates & Locations:
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November 7, 2025 – Dallas, TX
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November 21, 2025 – Orlando, FL
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Time: 8:30 AM – 4:00 PM (local time)
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Pricing: $59 per person (includes sessions, lunch, and swag)
We’re proud to share that our very own Randy Brothers will be taking the stage to deliver insights on building and scaling a successful roofing company at the JobNimbus Ascent Series in Dallas & Orlando—don’t miss the chance to learn directly from him.
This one-day event is packed with hands-on learning, expert-led sessions, and valuable industry insights built specifically for roofing contractors. Whether you’re a long-time JobNimbus user or simply curious about how it can streamline your business, the Ascent Series is designed to help you grow.
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