You can’t grow what you don’t track.
As a roofing business owner, it's easy to get caught up in day-to-day operations — chasing leads, managing crews, and solving problems. However, if you're not consistently monitoring your key performance indicators (KPIs), you're flying blind.
Weekly KPI tracking is how you turn a reactive business into a predictable, profitable operation. The numbers tell you what’s working, what’s not, and where to adjust before problems turn into profit leaks.
So, what should you be looking at every week?
Here’s a roofing-specific KPI checklist to help you stay dialed in.
- Leads Generated
Why it matters: If you're not generating enough leads, your sales team has no opportunities — plain and simple.
- Track the number of leads from each source: Google, referrals, social media, canvassing, etc.
- Compare week-over-week and month-over-month to spot trends.
Target: This varies based on your team size and close rate, but always have a minimum lead goal.
Member Spotlight
This Month, we’re giving a major shoutout to Joey White of White Roofing! Joey made the decision to invest in his team’s future by dialing in his JobNimbus systems through The Roofing Academy.
Now, every sale, job, and invoice has a clear handoff process—and he’s built a system that runs with or without him constantly in the weeds. That’s what it takes to grow a scalable company: systems that make accountability simple.
Joey, we see the work you’ve put in. Keep building and leading with intention—we’re proud to have you in the TRA community!
The Academy's Spotlight
Dive into the best insights from The Start Build Grow Show and explore expert tips, industry knowledge, and educational content to fuel your growth. Stay inspired and informed every month!
The Start Build Grow Show Named A Top 15 Roofing Podcast!
We're honored to be recognized by MillionPodcasts as one of the Top 15 Roofing Podcasts on the web! Thank you to our community, guests, and listeneres for making this possible. Here's to more real conversations, industry insight, and leadership growth- one episode at a time.
Hire for Character, Train for Skill: Randy Hurtado’s Blueprint for Building a Rockstar Roofing Team
In this episode, I sit down with Randy Hurtado, a respected roofing industry leader and founder of a top-rated roofing company with over 1,000 five-star Google reviews. Before building one of the most trusted teams in roofing, Randy spent years in the corporate world—where he learned that fulfillment doesn’t come from serving systems, but from serving people.
Randy shares the pivotal mindset shift that helped him grow a successful company rooted in integrity, culture, and service. We talk about why he hires former firefighters, teachers, and even radiologists—and trains them from scratch—rather than bringing in seasoned salespeople with bad habits.
His philosophy? Hire for character. Train for skill.
We also dive into what it really takes to build a strong company culture, why he loses sleep over a single negative review, and how leaders should take ownership when a team member doesn’t succeed.
If you’re a roofing contractor or business owner looking to build a team that lasts, this episode will give you a fresh perspective on leadership, hiring, and how to serve your customers at the highest level.
The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries.
Do you have a story worth sharing? Or know someone whose journey could inspire others?
đź“© Send us an email at [email protected]
We’re always looking for passionate leaders and innovative thinkers to join us on the show!
The Cash Flow System Every Roofing Contractor Needs
Feeling stressed about cash—even when your revenue is strong? You’re not alone. In this episode, we break down the real cash flow challenges roofing contractors face and how small adjustments can unlock major financial relief.
We’ll talk about the hidden cash traps in deposits, invoicing, collections, supplements, and forecasting—and why outproducing your ability to collect can silently kill your business.
This isn’t just about managing money. It’s about building a business that’s profitable, sustainable, and scalable.
Industry Events
1. Win the Storm Conference 2025
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Dates: August 20-22, 2025
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Location: Dallas, TX, United States
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Pricing: Starting at $900
Looking to take your storm restoration business to the next level? The Win the Storm Conference 2025 is coming to Dallas this August for three packed days of high-level training, expert insights, and next-level networking. This event brings together some of the top minds and vendors in the roofing and storm restoration industry.
Expect impactful sessions led by industry leaders, hands-on business strategies, and endless opportunities to connect with fellow contractors and pros in the storm restoration space. If you’re serious about growing your company and staying ahead of the curve, this is the place to be.
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Dates: October 15, 2025
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Location: Circle R Ranch, Flower Mound, TX
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Pricing: Starting at $99
Back for its third year, the Limitless Roofing Summit returns this October—this time at the scenic Circle R Ranch in Flower Mound, Texas.
This exclusive one-day gathering is designed specifically for roofing business owners looking to sharpen their strategies, elevate operations, and connect with top industry professionals. Attendees will gain valuable knowledge from leading experts, take part in owner-to-owner conversations, and access special offers from trusted partners.
With limited spots available, this is a can’t-miss opportunity to grow your business and level up your leadership.
3. How to Build a $10 Million Roofing Company (The Roofing Academy x JobNimbus)
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Date: TBA
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Details: Free Webinar | Registration Coming Soon
Ready to take your roofing company to the next level? Join Randy Brothers, founder of The Roofing Academy, for a high-impact webinar in partnership with JobNimbus. This free online training will walk you through the 5 proven pillars of sustainable growth that helped scale multiple companies past the $10M mark.
Expect actionable strategies, expert insights, and a roadmap for building a profitable, long-lasting roofing business in today’s competitive market. Whether you’re aiming to grow, stabilize, or scale, this webinar will give you the clarity and tools to get there.
4. The Roofing Academy Presents The Leadership Retreat
- Date: TBA
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Location: To Be Announced
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Pricing: All-Inclusive | Details Coming Soon
We’re putting the final touches on something special. This exclusive retreat is designed for roofing professionals who want to level up their leadership, grow with intention, and connect with others who are building businesses that last.
It’s not just another event — it’s a space to reset, reflect, and return with clarity. Expect powerful leadership development sessions, practical tools you can implement right away, and a community that’s walking the same path.
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