If you’re running a roofing company and working harder than ever but still wondering where the money is going, you’re not alone.
One of the most searched questions we see from roofing contractors is:
“What should my roofing profit margins actually be?”
And the truth is — most owners don’t have a clear answer, because no one ever taught them how to read the numbers properly.
Let’s fix that.
What Is a Healthy Roofing Profit Margin?
In today’s roofing market, here’s what we see across the industry:
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8%–12% net profit → solid, healthy roofing company
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15%+ net profit → strong systems, good leadership, clean books
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0%–5% (or negative) → high stress, cash flow problems, burnout coming
And here’s the part most contractors miss:
Doing $3M, $5M, or even $10M a year does not mean your business is healthy.
Revenue is vanity. Profit is reality.
Member Spotlight
This month, we’re spotlighting Danny Davis Jr. and Jason Bisceglia of Eleven10 Roofing for their consistency and commitment to the process.
Danny and Jason have shown up week after week—fully engaged in their 1-on-1 coaching calls, present on group calls, and focused on executing the game plan we’ve laid out together. That level of consistency is where real progress happens.
What stands out most is their ownership. They aren’t just listening—they’re implementing. They’re taking responsibility for their roles, making intentional adjustments, and leading with clarity as they apply what they’re learning inside the business.
This kind of responsibility-based leadership creates momentum. It builds trust within the team, reinforces accountability, and turns strategy into action instead of ideas left on paper.
Progress like this doesn’t come from shortcuts—it comes from showing up and doing the work. We’re proud to recognize the consistency and effort you both continue to put in at Eleven10 Roofing. Keep leading the way.
The Academy's Spotlight
Disrupting Traditional Roofing Sales
In this episode of the Start Build Grow Show, James joins us to share his journey from running small businesses in the trades to leading tech innovation. We dive into how LiveSwitch is disrupting the traditional sales process in roofing and home services, making it easier for contractors to connect with clients and build lasting relationships.
We also discuss the value of mentorship, the lessons learned from entrepreneurial failures, and how tools like LiveSwitch empower business owners to adapt to the evolving market. Along the way, James drops some incredible insights on sales leadership, lifelong learning, and the power of perseverance.
Whether you’re in the trades or just looking for inspiration to grow your business, this episode has something for everyone. Don’t miss it!
The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries.
Do you have a story worth sharing? Or know someone whose journey could inspire others?
📩 Send us an email at [email protected]
We’re always looking for passionate leaders and innovative thinkers to join us on the show!
If You Don’t Track These 3 Numbers, Your Roofing Business Is At Risk
Tracking crew efficiency is one of the most important metrics in roofing — yet most contractors never measure it. In this video, I break down how to track crew efficiency, why it matters, and how this one metric can transform your roofing operations. If you want to grow a profitable roofing company, you need clear data on crew performance, labor hours, production rates, and cost per square. When you understand how long your crews take per square, you can finally diagnose inefficiencies, coach your team, and scale with confidence.
As roofing contractors, we simply can’t fix what we don’t measure. Crew efficiency isn’t about pushing people harder — it’s about identifying the gaps, improving workflow, and building smarter systems. When I started tracking this metric inside my own roofing company, everything changed: profitability went up, labor waste went down, and our team became more consistent across every job.
In this video, I’ll show you exactly what to measure, how to compare crews, and how to build a simple tracking process you can implement immediately. And if you want help building a customized crew-tracking sheet, you can book a free call with us — we’ll walk you through it step-by-step.
Industry News
The 2026 State of the Roofing Industry Report is out, and it confirms what many roofing contractors are already feeling on the ground:
this industry is strong, but it’s changing fast.
Despite economic uncertainty, labor challenges, and regulatory pressure, roofing remains one of the most resilient trades in the country. However, the contractors who win in 2026 will be the ones who adapt early, tighten systems, and lead intentionally.
Here’s a breakdown of the biggest takeaways from the report — and what they actually mean for your roofing business.
Roofing Contractors Are Proving Resilient Despite Economic Turbulence
One of the strongest themes in the 2026 report is resilience.
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Even with:
- Inflation pressure
- Insurance changes
- Higher material costs
- Market uncertainty
- Inflation pressure
Industry Events
1. SRC Summit 2026
Dates: February 10–11, 2026
Location: Irving Convention Center, Irving, TX
The SRC Summit returns to the Irving Convention Center February 10–11, bringing together storm restoration and roofing professionals from across the country. Recognized as one of the top industry events for storm restoration contractors and insurance restoration specialists, SRC offers access to expert-led sessions, focused breakout workshops, a dynamic trade show floor, and high-value networking opportunities.
Attendees will gain insights from experienced industry leaders, explore innovative solutions from top vendors, and participate in sessions designed to help streamline operations, improve storm claims handling, and build sustainable business practices. With speakers covering sales, claims strategies, leadership, and best practices, this event is tailored for contractors, managers, and teams looking to elevate their restoration and roofing business in 2026.
If you’re focused on efficiency, growth, and real industry connections — SRC Summit 2026 is one you won’t want to miss.
2. Raising Hail Tour 2026
Dates & Locations:
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Edmond, OK – February 3
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Denton, TX – February 5
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Omaha, NE – February 12
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Chicago, IL – February 17
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Denver, CO – February 24
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Minneapolis, MN – March 3
The Raising Hail Tour returns in 2026, hosted by HailTrace, bringing together roofing and restoration professionals, adjusters, and storm experts to prepare for the upcoming storm season. This hands-on, education-focused event delivers the most reliable storm forecasts, practical strategies, and cutting-edge tools you need to protect your business and grow your opportunities.
Attendees will gain insights from industry-leading experts, explore the latest storm response technology, and network with top suppliers and peers. Each ticket includes a hot lunch, giveaways, and access to gear and resources designed to streamline operations and boost performance during storm season.
Whether you want to sharpen your storm response skills, stay ahead of industry trends, or make high-value connections, the Raising Hail Tour 2026 is a must-attend event. Secure your spot today and be prepared before the storms hit.
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