You finally did it. You invested in a CRM, or an estimating platform, or a job-costing tool that was supposed to fix the chaos.

Three months later, half your sales team is still texting job details to the office. Your production manager keeps a side spreadsheet "just to be safe." And the dashboard you paid for? Nobody opens it.

This is the quiet failure point for most roofing companies: it's not a technology problem. It's a roofing software adoption problem. You can buy the right tool and still lose, because the tool was never the hard part. Getting your team to actually use it is.

Here's what's actually happening, why it derails growing roofing companies, and what you can do about it.

Why Roofing Software Adoption Fails Even When the Tool Is Right

Most owners assume adoption is a training issue. Buy the software, run one onboarding call, send a login email — done.

It rarely works that way. In roofing, software rollouts stall for a handful of predictable reasons:

• No one owns it. The system was purchased by the owner, but no one on the team is accountable for whether it's actually used.
• The old way still works — barely. As long as a text message or a paper form still gets the job done, your crew will default to it under pressure.
• The "why" was never explained. Reps and production teams weren't shown how the system makes their day easier, only that they're required to use it.

Read The Full Blog Article 

Member Spotlight

This month, we’re proud to spotlight James Morris and the team at Elite Roofing West Virginia for their commitment to gaining a deeper understanding of their business performance and building a stronger foundation for the future.

James approached the entire onsite with humility, curiosity, and a genuine eagerness to learn. His willingness to ask questions, dig into the numbers, and better understand what’s happening within his business is exactly the kind of mindset that creates meaningful growth.

What stood out most was James hunger to gain clarity around his business and his willingness to lean into the process. He’s not just looking at where the business is today—he’s focused on understanding what it will take to move it forward.

And behind every strong leader is a strong team. James has built a wonderful and supportive team around him that is committed to the success of Elite Roofing West Virginia and ready to grow alongside the business.

We’re excited to recognize James and the entire Elite Roofing West Virginia team for their commitment, openness, and drive to improve. We’re looking forward to seeing what they continue to accomplish together. Keep leading with humility, stay hungry to learn, and keep building a business designed to last.

Announcement

Please join us in welcoming Zuper as our newest vendor partner at The Roofing Academy! 

As roofing companies grow, having the right systems in place becomes just as important as having the right people.

Zuper helps field service businesses streamline their operations with tools for scheduling, dispatching, job management, customer communication, and more—giving contractors greater visibility into their day-to-day operations and helping teams work more efficiently.

At The Roofing Academy, we’re committed to connecting our community with trusted partners that support long-term business growth. We’re excited to have Zuper join our growing network of industry-leading vendors and look forward to the value this partnership will bring to roofing contractors.

Welcome to The Roofing Academy family, Zuper! 

Work With The Academy

Explore how The Roofing Academy supports contractors through coaching, systems, and proven processes designed for real growth.

Growing a successful roofing company isn’t about working harder—it’s about building the right systems.

The BUILD Program was created for roofing contractors who are ready to move beyond trial and error and build a business with structure, consistency, and long-term growth in mind.

For just $397 per month, you’ll gain access to the guidance, coaching, and proven business framework trusted by roofing contractors across the country. Whether you’re looking to improve operations, become a stronger leader, increase profitability, or build a company that can grow without depending on you every day, the BUILD Program provides the roadmap to get there.

If you’re serious about creating a roofing business that’s profitable, scalable, and built to last, there’s no better time to start.

Your next level starts with the right foundation. Join the BUILD Program today for just $397/month.

Join The BUILD Program

Strong financial systems are the foundation of a profitable roofing company.

With 1-on-1 support from Jenn Allen, you’ll get expert guidance on organizing your books, aligning job costing, and building a financial system you can trust. With a background in public accounting and years in the roofing industry, Jenn helps contractors create clarity around their numbers so they can make better decisions with confidence.

If your financials feel unclear or inconsistent, this is where you start building accuracy, visibility, and control.

Book Your Free Bookkeeping Assessment

The Start Build Grow Show

The 4 Pillars That Build Successful Entrepreneurs

In this episode, I sit down with Skylar Lewis, serial entrepreneur, bestselling author, CEO of Rise Up Kings, Superior Restoration, and 2DAYCEO, to discuss what it truly means to build a successful business without sacrificing the areas of life that matter most.

Skylar shares his entrepreneurial journey from humble beginnings to leading multiple thriving companies, while explaining why real success isn’t measured solely by revenue, but by how well you lead yourself, your family, your team, and your community. We dive into the Four Pillars—Faith, Family, Fitness, and Business—and how keeping these priorities aligned creates sustainable growth both personally and professionally.

He also breaks down the importance of purpose-driven leadership, developing the right daily habits, and building a business that supports your life instead of consuming it. Throughout the conversation, Skylar explains why personal development is one of the greatest competitive advantages an entrepreneur can have, and how becoming a better leader begins with becoming a better person.

Toward the end of the conversation, Skylar shares practical insights on creating balance, leading with intention, overcoming limiting beliefs, and building a legacy that extends far beyond business success.

If you’re an entrepreneur or business owner looking to grow your company without losing sight of your faith, family, health, or purpose, this episode will give you a powerful framework for creating success that lasts in every area of life.

Watch the Full Video 

The Start Build Grow Show is all about helping business owners start, build, and grow their companies by sharing real stories from entrepreneurs in the contracting and roofing industries. 

Do you have a story worth sharing? Or know someone whose journey could inspire others?

📩 Send us an email at [email protected]

We’re always looking for passionate leaders and innovative thinkers to join us on the show!

This Months Social Spotlight

This Months Reminder

Leadership is easy when the numbers are good, the team is performing, and everything is moving according to plan.

The real test comes when someone is struggling.

It’s how you respond when a team member makes a mistake. How you lead when morale is low. How you handle difficult conversations when the pressure is high. In those moments, your team isn’t only listening to what you say, they’re learning what kind of leader you are.

Accountability still matters. Standards still matter. But strong leadership doesn’t require us to choose between holding people accountable and treating them with compassion.

Sometimes the person who needs to be challenged also needs to know you haven’t given up on them.

As leaders, we spend a lot of time thinking about the businesses we’re building. This month, take a moment to think about the people you’re building along the way.

People may not remember every decision you made, but they will remember how you led them when things weren’t easy.

The Truth About AI Nobody Tells You

The roofing industry is changing, and the gap between companies that embrace technology and those that refuse to adapt is only going to get bigger. 

AI isn’t about replacing roofers.

It’s about helping roofing companies build better systems, improve communication, strengthen follow-up, reduce bottlenecks, and operate more efficiently.

The future belongs to companies that combine leadership, systems, accountability, and technology.

The question isn’t whether AI is coming.

It’s whether your roofing company will be ready for it.

Watch the Full Video 

Roofing Insurance Non-Renewals: What Carriers Leaving Storm Markets Means for Your Business in 2026

For years, the roofing industry playbook was simple: a storm hits, insurance pays, you replace the roof. That model built a lot of companies.

It's cracking in 2026.

Across high-risk states, insurance carriers are pulling back from storm and hail coverage — non-renewing policies, tightening roof-age rules, and exiting markets outright. If your roofing business still depends heavily on storm-driven, insurance-funded work, this isn't a distant industry trend. It's a direct threat to your pipeline. Here's what's actually happening, why it matters, and what you can do about it.

What's Actually Happening With Roofing Insurance Non-Renewals

Roofing insurance non-renewals aren't isolated incidents anymore — they're a documented, state-by-state pattern.

• Carriers are exiting entire states. In Florida, several major carriers have left the market entirely, citing roof-related claims as a primary driver, according to Mesa Underwriters Specialty Insurance. Homeowners in some regions now receive non-renewal notices with as little as six months' notice.
• It's not just Florida. Homeowners across at least six states have reported sudden non-renewal notices in 2026, according to The Queen Zone, often triggered by aerial or satellite imagery flagging roof condition — no adjuster visit required.

Stay Updated

Industry Events

1. Limitless Roofing Summit 2026

Date: October 14–15, 2026
Location: Circle R Ranch — Flower Mound, TX
Time: Two-day owner-only summit (schedule to be released closer to event date)

The Limitless Roofing Summit 2026 is an owner-only event designed for roofing company leaders who want real-world strategies, stronger relationships, and practical business growth—not theory or surface-level presentations.

Built on a “collaboration over competition” mindset, the summit brings together roofing company owners and select industry partners for two days of structured conversation, peer-to-peer learning, and implementation-focused discussions.

Unlike traditional conferences, this event is centered around participation and real dialogue. Attendees will engage directly with other operators who are actively running and scaling roofing companies, creating an environment focused on shared experience and practical problem-solving.

Key themes of the summit include leadership development, operational improvement, sales performance, and scalable business systems that support long-term growth.

Attendees can expect:

• Owner-only conversations with roofing company leaders
• Honest discussions around real business challenges and solutions
• Partner resources designed to support execution and growth
• A collaborative environment built for implementation

If you’re focused on building a stronger, more scalable roofing business through better systems, leadership, and relationships, this is an event designed for you.

2. Western Roofing Expo 2026

Date: September 27–29, 2026
Location: Paris Las Vegas — Las Vegas, NV
Time: Multi-day event featuring seminars, trade show, competitions, and networking events

Hosted by the Western States Roofing Contractors Association (WSRCA), the Western Roofing Expo is recognized as one of the leading regional roofing and waterproofing events in the United States.

Since 1974, WSRCA has focused on providing roofing professionals with industry education, resources, and networking opportunities designed to support long-term success and professional development.

The expo features a two-day trade show, 28 educational seminars, keynote luncheons, live product demonstrations, The Roofing Games™ shingling competition, and multiple networking events that bring together contractors, manufacturers, suppliers, and industry professionals from across the country.

Attendees can explore new products and technologies, connect with peers and manufacturers, and gain practical insights that can be applied directly to business operations and field performance.

If you’re looking to stay current with industry trends, strengthen relationships, and continue growing within the roofing industry, the Western Roofing Expo remains one of the key regional events to attend.

3. Win The Storm 2026