Stop letting your roofing company run you.
Build is the entry point into The Roofing Academy: the training, the documents and the weekly coaching call that turn a roofing job into a roofing business.
Not sure where to start? Book your first free coaching call now
You own a job, not a business.
Revenue grew. The chaos grew faster. Every decision still routes through you, which means the ceiling on the company is the number of hours you can stay awake.
- Leadership: no culture and no core values to decide by
- Process: nothing written down, so every job runs on memory
- People: hiring and training happen in a hurry, and turnover follows
- Money: no financial system underneath the revenue
- Numbers: no weekly tracking, so problems only show up late
A $10M roofing company built on chaos is still chaos.
Nine steps, in the order that pays.
We begin with establishing financial clarity and vision, then we break down each pillar in the business to build strategic plans with measurable outcomes.
You are not handed a login and left to it.
Onboarding call
You are prompted to schedule your onboarding call with our member success manager, who walks you through how to use the program.
Your roadmap
The 12-month business growth roadmap, plus the document vault: 100+ SOPs, templates and docs you can start using the same week.
Live group coaching
A live group coaching call every week, where real numbers and real hires get worked through in front of the group.
The room
Access to the DRIVEN Mastermind group and the private community, plus the app so it is with you on site.
Built for roofers. Not for contractors in general.
We teach the business of roofing, not just how to roof. Every template here was written by people running a roofing company.
Generic coaching
“Document your processes.” Then you go and write them yourself.
Build
A done-for-you document vault with 100+ SOPs, templates and docs already written for roofing companies.
Generic coaching
“Build a sales process.” You work out what that means on a tear-off.
Build
The 7-step sales system, taught step by step: set-up, connection, inspection, story, process, product, close.
Everything in the Build membership.
One price, cancel anytime. Dedicated 1-on-1 coaching and Roofing Success System implementation start at Grow, and this page does not pretend otherwise.
Coaching
- Weekly live group coaching call
- Access to the DRIVEN Mastermind group
- 12-month business growth roadmap
Training and templates
- 308 on-demand training videos (200+ hours)
- Done-for-you document vault: 100+ SOPs, templates and docs
- Free copy of the book Start It, Build It, Grow It
- Welcome package
Access
- Private community group
- Mobile app access
- Exclusive member discounts
- TRA vendor partner discounts
The room is half the product.
Most owners have nobody to ask about a comp plan, a bad hire, or whether to take the private equity call. Build includes access to the DRIVEN Mastermind group and the private community, where you are asking other roofing company owners.
Owners only
Roofing company owners working on the same problems, in the same room.
On the app
Mobile app access, so the community and the training come with you on site.
TRA Success Stories
- Hired a GM to run the business
- Implemented a retail model in the storm market
- Grew from 5 employees to 11
Our goal is financial freedom and independence.
- Restructured the leadership team
- Defined roles for the entire staff
- Grew to 30 employees
Launching new verticals and on pace for 20 million.
- Hired a full production staff
- Added a residential asphalt division and a sales team
- Changed the culture
Went from working in their business to running their company.
Results shown are from individual members and are not typical. Your results depend on your market, your team and how you implement the system. We make no guarantee of income or growth.
Randy Brothers
Randy founded Elite Roofing & Solar in 2006 and still owns it. The Roofing Academy is the operating manual he wrote for himself first.
- Founded Elite Roofing & Solar in 2006
- Best-selling author on Amazon of Start It, Build It, Grow It: The Contractor’s Guide to Success
- Host of The Start Build Grow Show
- Founder and CRO of The Roofing Academy, and still head coach
The systems, processes and leadership team he built are what the training in Build is drawn from.
Results shown are from individual members and are not typical. Your results depend on your market, your team and how you implement the system. We make no guarantee of income or growth.
Not sure where to start? Book your first free coaching call now
Roofing company owners, in their own words.
Questions owners ask.
What do I actually get for $397 a month?
308 on-demand training videos (200+ hours), the done-for-you document vault with 100+ SOPs, templates and docs, a weekly live group coaching call, access to the DRIVEN Mastermind group and the private community, the 12-month business growth roadmap, mobile app access, member and vendor partner discounts, a free copy of Start It, Build It, Grow It, and the welcome package.
Can I cancel?
Yes. Build is cancel anytime. There is no annual contract on this program.
Do I get a dedicated coach on Build?
No. Build is group coaching: the weekly live call, the mastermind group and the community. Dedicated 1-on-1 coaching, typically two calls a month, starts at Grow.
Is this only for new roofing companies?
Build is aimed at startups, smaller teams and owners working with a limited budget, typically from $0 to $1.5M. Owners past that usually need the 1-on-1 coaching and implementation in Grow or Scale. If you are not sure, book a coaching call and we will tell you honestly.
How is this different from general business coaching?
We teach the business of roofing, not just how to roof. The training, the SOPs and the templates are written for roofing companies, by people running one.
What happens after I join?
You are prompted to schedule your onboarding call with our member success manager, who walks you through how to use the program, and you get access to the community and the training library.
Stop guessing. Start building.
You did not start a roofing company to answer the phone at dinner. You started it to own something that runs. That is a structural problem, and structural problems have systems as the answer.
Not sure where to start? Book your first free coaching call now
Where does your roofing business stand?
Take the free 5-minute Roofing Business Health Assessment and get a score across the six pillars of a roofing company, plus the two to work on first.
Three ways to grow your business.
Same system, different amount of help putting it in.
- 308 on-demand training videos
- Weekly live group coaching call
- 100+ SOPs, templates and docs
- Dedicated 1-on-1 coaching, typically 2 calls a month
- Full Roofing Success System implementation
- Financial coaching and CRM support
- Private 1-day in-person onsite with a lead coach
- Semi-monthly 90-minute private coaching calls
- Custom RSS roadmap, software and reporting