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Driven to serve, lead, teach, and inspire

We teach the business of roofing, not just how to roof.

We exist to empower high-impact leaders who achieve financial freedom while building profitable and sustainable roofing companies.

A Roofing Academy workshop session with roofing company owners
How this started

Randy built the company first, then wrote the manual.

Randy Brothers founded Elite Roofing & Solar in 2006 after graduating from the University of Northern Colorado, where he had worked as a superintendent with a local building company and as a licensed insurance adjuster. Elite has done over $100,000,000 in revenue since founding and made the Inc. 5000 list in 2018 and 2019.

  • Founded Elite Roofing & Solar in 2006
  • Inc. 5000 in 2018 and 2019
  • Best-selling author on Amazon of Start It, Build It, Grow It: The Contractor’s Guide to Success
  • Host of The Start Build Grow Show

Results shown are from individual members and are not typical. Your results depend on your market, your team and how you implement the system. We make no guarantee of income or growth.

The five pillars, vision and values graphic used with Roofing Academy members
Our experts are in the trenches with our members

The team.

Coaches who have worked just about every position there is in a roofing business, and the people who keep members moving once they are in.

Ronnie Smith
CEO, The Roofing Academy

As the founder and CEO of NXTLVL Solutions, Ronnie Smith helps roofing and home improvement contractors turn overwhelmed, owner-dependent businesses into organized, scalable companies. With more than a decade of experience in the software and construction industries, he has worked with organizations ranging from startups to contractors generating $100 million in revenue. During his six years at JobNimbus, he helped contractors use technology more effectively as the company grew and secured a $53 million investment.

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Randy Brothers
Founder and CRO, and Head Coach

Randy Brothers is the Founder and Owner of Elite Roofing and Solar and The Roofing Academy and has been helping roofing owners start, build, and grow their business since day 1. He's the best-selling author of Start It, Build It, Grow It: The Contractor's Guide to Success and co-host of the Start, Build, Grow Show podcast, among countless other hats he wears as a husband, dad, roofing company owner, and coach.

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Brie Reis
COO and Lead Operations Coach

Brianna Rose Reis is currently the appointed COO of Elite Roofing and Solar, one of the fastest growing and most celebrated roofing companies in Denver.

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Ben Kirk
Chief Technology Officer
NXTLVL Solutions / TRA

Ben Kirk serves as the Chief Technology Officer (CTO) at NXTLVL Solutions / TRA, bringing a unique blend of deep-rooted construction trade expertise and software leadership to the organization.

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Bill Hicks
Revenue and Growth

Bill Hicks is an experienced revenue and growth leader with a passion for helping companies achieve sustainable growth, develop strategic partnerships, and turn ambitious goals into measurable results.

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Ryan Clark
Member Success Coach, Roofing Success System implementation

As a third-generation contractor, Ryan Clark has spent most of his life around the trades. After transitioning into the roofing industry in 2011, he built his experience in production and operations before moving into coaching and consulting.

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Cody Hayes
Sales Leadership Coach

Cody Hayes is the Vice President and General Manager of Elite Roofing. He has been in the roofing industry for almost ten years and has led several departments through multiple stages of growth. He came from property management, where he learned how much proper hiring, training, team building and customer experience matter.

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Jenn Allen
Financial Systems Coach

Jenn is the Financial Systems Coach with TRA and the founder of Lucid Co., a financial operations practice built specifically for roofing contractors. She brings a background in public and management accounting along with more than a decade of hands-on experience in the roofing industry.

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Taymar Parry
Member Success Coach and CRM Specialist

Taymar is a business owner and customer success leader with a passion for building lasting relationships and helping businesses grow. Over the past five years at JobNimbus, she has had the opportunity to work closely with enterprise clients, guiding them through their growth journeys and ensuring they see real value from their investments.

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Kilisha Beasley
Member Success Manager

With over 5 years of experience in the roofing industry, Kilisha brings a wealth of knowledge to help our members succeed.

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Kirk Dumo
Marketing Manager

Kirk Justin Dumo is the Marketing Manager at The Roofing Academy, bringing a strong background in marketing, content, and digital strategy to the team. With a creative mindset and a passion for meaningful communication, he helps strengthen the Academy's brand and connect its mission with the roofing professionals it serves.

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Jill Smith
NXTLVL Solutions

Jill Smith brings more than 40 years of experience in the insurance industry, specializing in commercial insurance and complex client solutions. She began her career as a Customer Service Representative and advanced to become a trusted advisor to the president of one of Memphis, Tennessee's largest insurance firms. Her expertise, commitment to exceptional client service, and ability to manage complex insurance needs have earned her a respected reputation in the industry.

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CRM partners

Certified JobNimbus coaches. Fluent in Zuper and Builder Prime.

CRM system optimization and support, powered by NXTLVL, in the platforms roofing companies actually run on. JobNimbus also sponsors The Start Build Grow Show.

  • JobNimbus
  • Zuper
  • Builder Prime

Where does your roofing business stand?

Take the free 5-minute Roofing Business Health Assessment and get a score across the six pillars of a roofing company, plus the two to work on first.