Get a roofing coach inside your business, not just another course.
Grow is for small teams that are already selling roofs and are held together by the owner. Everything in Build, plus a dedicated coach and the Roofing Success System actually put in place in your company.
Everything in Build, plus.
Everything in Build, plus a dedicated coach and the full Roofing Success System put in place in your company.
Coaching
- Dedicated 1-on-1 coaching, typically 2 calls per month
- Financial coaching and business evaluation
- Monthly DRIVEN Leadership Mastermind call
- Exclusive invitation to the annual retreat
Implementation
- Full Roofing Success System implementation
- Exclusive RSS tools and video trainings
- CRM support and optimization
- 10% discount on in-person implementation sessions
Tools
- Productivity software
- Financial tracking tools
- Strategic business tools and resources
- Leadership style and personal development assessments
You have the revenue. You do not have the system.
Typically $1M to $3M, a small team, and an owner still holding the sales, the production and the numbers together personally. Grow is where the system gets installed rather than studied.
A dedicated coach
One coach who knows your company, typically two calls a month, working the Roofing Success System through it with you.
Your numbers, looked at properly
Financial coaching and a business evaluation, plus the financial tracking tools to keep it going after the call.
The CRM actually adopted
CRM support and optimization, so the software you already pay for is used the way it was meant to be.
What happens after you join.
Onboarding call
You schedule your onboarding call with our member success manager, who walks you through how to use the program.
Your dedicated coach
You are assigned a coach, who runs an onboarding survey to get a deeper look at the business and set a starting point.
Financial evaluation
A coaching call with our financial coach, who completes a full financial evaluation: current processes, the health of the company, and whether the reports can be trusted.
TRA Success Stories
- Hired a GM to run the business
- Implemented a retail model in the storm market
- Grew from 5 employees to 11
Our goal is financial freedom and independence.
- Restructured the leadership team
- Defined roles for the entire staff
- Grew to 30 employees
Launching new verticals and on pace for 20 million.
- Hired a full production staff
- Added a residential asphalt division and a sales team
- Changed the culture
Went from working in their business to running their company.
Results shown are from individual members and are not typical. Your results depend on your market, your team and how you implement the system. We make no guarantee of income or growth.
Grow is not a buy-it-online program. We talk first, so nobody ends up in the wrong one.
Onsite days and private calls.
Available alongside Grow. Dates and times are set with your coach.
Onsite Coaching
A coach in your building with your leadership team: strategic planning across your company's five pillars, as much Roofing Success System implementation as the day allows, and action items and goals set for the next 90 days. Dates are set with your coach.
Private 1-Hour Coaching Call
$1,000 · one-time
A one-time private hour with Randy Brothers, Ronnie Smith or Brie Reis. No membership required.
See private coaching callsRoofing company owners, in their own words.
Questions owners ask.
How much 1-on-1 coaching do I get?
Dedicated 1-on-1 coaching with your own coach, typically two calls a month. It is not hard-capped: the cadence is set with your coach around what the business needs.
What are the terms?
A 30-day money-back guarantee. Talk it through on the coaching call before you commit, and the coach will tell you if Grow is the wrong fit.
Can I buy Grow online?
No. Grow starts with a coaching call. We would rather lose the sale than put someone in the wrong program.
Do I still get everything in Build?
Yes. Grow includes everything in Build: the 308 training videos, the document vault, the weekly live group coaching call, the DRIVEN Mastermind group, the community and the app.
What is the Roofing Success System?
TRA's nine-step roadmap: vision and values, CEO mindset, roles and responsibilities, branding and marketing, a sales system, a production system, numbers and KPIs, refined workflows, and strategic planning. Grow includes full implementation of it.
Apply now: book your discovery call.
A short call with our coaching team. We will walk your numbers, name the constraint, and tell you honestly whether Grow is the right program for where you are.
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Stop guessing. Start building.
You did not start a roofing company to answer the phone at dinner. You started it to own something that runs.
- Dedicated 1-on-1 coaching, typically 2 calls a month
- Full Roofing Success System implementation
- Financial coaching and CRM support
Where does your roofing business stand?
Take the free 5-minute Roofing Business Health Assessment and get a score across the six pillars of a roofing company, plus the two to work on first.
Three ways to grow your business.
Same system, different amount of help putting it in.
- 308 on-demand training videos
- Weekly live group coaching call
- 100+ SOPs, templates and docs
- Dedicated 1-on-1 coaching, typically 2 calls a month
- Full Roofing Success System implementation
- Financial coaching and CRM support
- Private 1-day in-person onsite with a lead coach
- Semi-monthly 90-minute private coaching calls
- Custom RSS roadmap, software and reporting