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Ronnie Smith, CEO, The Roofing Academy

Ronnie Smith

CEO, The Roofing Academy

As the founder and CEO of NXTLVL Solutions, Ronnie Smith helps roofing and home improvement contractors turn overwhelmed, owner-dependent businesses into organized, scalable companies. With more than a decade of experience in the software and construction industries, he has worked with organizations ranging from startups to contractors generating $100 million in revenue. During his six years at JobNimbus, he helped contractors use technology more effectively as the company grew and secured a $53 million investment.

About Ronnie

As the founder and CEO of NXTLVL Solutions, Ronnie Smith helps roofing and home improvement contractors turn overwhelmed, owner-dependent businesses into organized, scalable companies. With more than a decade of experience in the software and construction industries, he has worked with organizations ranging from startups to contractors generating $100 million in revenue. During his six years at JobNimbus, he helped contractors use technology more effectively as the company grew and secured a $53 million investment.

Through NXTLVL Solutions and its joint venture with The Roofing Academy, Ronnie helps owners strengthen their teams, improve their processes, and turn strategy into action. His mission is simple: Educate. Empower. Execute. He wants owners to build companies that give them greater freedom and the opportunity to create a lasting legacy.

Ronnie's own priorities are God first, family second, and business third. He and his wife, Jill, have been married for 33 years. They are proud parents to Mckenzie and Zach and grandparents to Zayne and Max. Outside of work, Ronnie loves music, writes songs, and is writing his book, The End Game Entrepreneur. He also holds several certifications, including certification as an Equal Employment Opportunity investigator for the Department of Justice.

Our experts are in the trenches with our members

More of the team.

Randy Brothers
Founder and CRO, and Head Coach

Randy Brothers is the Founder and Owner of Elite Roofing and Solar and The Roofing Academy and has been helping roofing owners start, build, and grow their business since day 1. He's the best-selling author of Start It, Build It, Grow It: The Contractor's Guide to Success and co-host of the Start, Build, Grow Show podcast, among countless other hats he wears as a husband, dad, roofing company owner, and coach.

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Brie Reis
COO and Lead Operations Coach

Brianna Rose Reis is currently the appointed COO of Elite Roofing and Solar, one of the fastest growing and most celebrated roofing companies in Denver.

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Ben Kirk
Chief Technology Officer
NXTLVL Solutions / TRA

Ben Kirk serves as the Chief Technology Officer (CTO) at NXTLVL Solutions / TRA, bringing a unique blend of deep-rooted construction trade expertise and software leadership to the organization.

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Bill Hicks
Revenue and Growth

Bill Hicks is an experienced revenue and growth leader with a passion for helping companies achieve sustainable growth, develop strategic partnerships, and turn ambitious goals into measurable results.

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