Helping roofing contractors achieve freedom of time and money.
We teach the business of roofing, not just how to roof. Coaching, CRM system optimization and financial services for owners who want a company that runs on systems instead of on them.
Not sure where your roofing company stands?
Coaching, CRM and the books.
Most owners start with coaching. Plenty start with the CRM or the books, because that is the thing actually costing them money this month.
Coaching Programs
Build, Grow and Scale. The training, the documents, the weekly call and, higher up, a dedicated coach putting the Roofing Success System into your company.
See the coaching programs
CRM System Optimization
CRM system optimization and support powered by NXTLVL. Certified JobNimbus coaches who get the software adopted, not just installed.
See CRM System Optimization
Financial Services
Bookkeeping cleanups and ongoing monthly bookkeeping delivered in-house. Fractional CFO support comes with the Scale program.
See Financial ServicesIt is almost never the roofing.
Five things take roofing companies down, and none of them are about how well the crew installs a roof.
- Leadership: Lack of culture and core values
- Process: Lack of established processes in place
- People: Poor hiring and training practices
- Money: Improper or no financial systems in place
- Numbers: Poor systems of tracking and measuring
Grow your business by improving processes proven to make impact.
A Complete Operating System
Step-by-step training on people, processes, finances, sales and more.
Expert Coaching and Accountability
Weekly live calls and 1-on-1 guidance from proven industry leaders.
A Community of A-Players
Roofing company owners working on the same problems, in the same room.
Nine steps to a fully systemized business.
We begin with establishing financial clarity and vision, then we break down each pillar in the business to build strategic plans with measurable outcomes.
Vision and Values
Decide what the company is for.
CEO Mindset
Change the job you are doing.
Define Roles and Responsibilities
Write down who owns what.
Branding and Marketing
Decide where the work comes from.
Build a Sales System
Make the close repeatable.
Build a Production System
Get the work off your phone.
Numbers and Key Performance Indicators
Know the numbers weekly.
Refine Workflows and Processes
Tighten what is now running.
Strategic Planning and Execution
Plan the next period, then work it.
Where does your roofing business stand?
Take the free 5-minute Roofing Business Health Assessment and get a score across the six pillars of a roofing company, plus the two to work on first.
Roofing company owners, in their own words.
TRA Success Stories
- Hired a GM to run the business
- Implemented a retail model in the storm market
- Grew from 5 employees to 11
Our goal is financial freedom and independence.
- Restructured the leadership team
- Defined roles for the entire staff
- Grew to 30 employees
Launching new verticals and on pace for 20 million.
- Hired a full production staff
- Added a residential asphalt division and a sales team
- Changed the culture
Went from working in their business to running their company.
Results shown are from individual members and are not typical. Your results depend on your market, your team and how you implement the system. We make no guarantee of income or growth.
You’ll get access to
Our video library
More than 300 training videos on every part of running a roofing company, to watch at your own pace.
Our document template vault
Job descriptions, SOPs, checklists, scorecards and budgets, ready to make your own.
Our CEO dashboard
Revenue against goal, margins and the numbers by division, on one screen.
Who you’ll work with.
As the founder and CEO of NXTLVL Solutions, Ronnie Smith helps roofing and home improvement contractors turn overwhelmed, owner-dependent businesses into organized, scalable companies. With more than a decade of experience in the software and construction industries, he has worked with organizations ranging from startups to contractors generating $100 million in revenue. During his six years at JobNimbus, he helped contractors use technology more effectively as the company grew and secured a $53 million investment.
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Randy Brothers is the Founder and Owner of Elite Roofing and Solar and The Roofing Academy and has been helping roofing owners start, build, and grow their business since day 1. He's the best-selling author of Start It, Build It, Grow It: The Contractor's Guide to Success and co-host of the Start, Build, Grow Show podcast, among countless other hats he wears as a husband, dad, roofing company owner, and coach.
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Brianna Rose Reis is currently the appointed COO of Elite Roofing and Solar, one of the fastest growing and most celebrated roofing companies in Denver.
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Ben Kirk serves as the Chief Technology Officer (CTO) at NXTLVL Solutions / TRA, bringing a unique blend of deep-rooted construction trade expertise and software leadership to the organization.
Read full bioThe Start Build Grow Show
New episodes Thursdays at 5 AM Eastern. Randy Brothers and guests on starting, building and growing a roofing business.
Top 3 AI Automations for better Speed-to-Lead
Why This Roofer Shut Down His Business and Found His Way Into Tech
How to Build a Roofing Company That Can Run Without You and Eventually Sell
Certified JobNimbus coaches.
CRM system optimization and support powered by NXTLVL. We work in other platforms as needed, including Zuper.
- JobNimbus sponsors The Start Build Grow Show
- Implementation, support and automation, all in-house
Talk it through with a coach.
Book a coaching discovery call and we will walk your numbers, name the constraint, and tell you honestly which program fits, or whether none of them do yet.